Privacy Policy
Privacy Policy - GroupTag
Effective Date: July 2026
GroupTag ("we", "our", or "us") values your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices when using our service.
1. Information We Collect
Phone Numbers
We collect your phone number to create your account, send you SMS messages through our service, and link you to albums you participate in.
Photos and Media
When you upload photos, we store and process them to provide core features including album sharing, photo organization, caption generation, and face matching.
Biometric and Face Data
GroupTag uses facial recognition technology to identify which people appear in which photos within your album. This involves collecting and processing facial geometry data (face embeddings) derived from uploaded photos, as well as from a selfie you may choose to take or upload to identify yourself within an album. Biometric data is used solely for in-album photo matching and is never sold or shared with third parties for any other purpose. You may request deletion of your biometric data at any time by contacting us.
SMS Messages
When you interact with GroupTag via SMS, we process the content of your messages to understand your requests and generate responses. Message content is used to operate the service and is not used for advertising.
Usage Information
We collect basic technical data such as timestamps, message interactions, and photo upload events to help us operate and improve the product.
2. How We Use Your Information
We use your information to:
- Operate GroupTag and deliver its core features
- Match faces across photos within your album
- Generate AI-powered photo captions and recommendations
- Send SMS messages including album invites, upload links, and photo notifications
- Improve the accuracy of our photo processing and AI responses
- Maintain safety and prevent misuse of the platform
3. Third-Party Service Providers
We use the following trusted third-party providers to operate GroupTag. Each provider accesses your data only as necessary to deliver its specific function and is not permitted to use it for other purposes:
- Amazon Web Services (Rekognition): facial recognition and face matching within your album
- Sendblue: sending and receiving SMS messages
- Supabase: hosting our database and storing uploaded photos
- OpenAI: generating AI-powered SMS responses and assisting with photo captions
- Google (Gemini): photo classification and caption generation
- Upstash: rate limiting to protect the service from abuse
- Vercel: application hosting and infrastructure
We do not sell your data to any third party.
4. SMS Communications
By providing your phone number, you consent to receive SMS messages from GroupTag related to your account, albums, and the features you request. Standard message and data rates may apply.
You can opt out of SMS messages at any time by replying STOP. You can re-enable messages by replying START.
We do not send marketing or promotional SMS messages without your explicit consent.
5. Biometric Data: Special Notice
GroupTag collects biometric identifiers and biometric information in the form of facial geometry data derived from photos you upload, and from any selfie you take or upload to identify yourself within an album. This data is used exclusively to match faces within your album.
We do not sell, lease, trade, or otherwise profit from your biometric data.
We do not share biometric data with third parties except as strictly necessary to perform face matching within your album.
Biometric data is retained only as long as necessary to support your album. You may request deletion at any time by contacting us.
To request deletion of your biometric data, email us at: kohra.team@gmail.com
6. Data Sharing
We do not sell your personal data, photos, or biometric information.
We share data only with the service providers listed in Section 3, and only to the extent necessary to operate GroupTag.
We may disclose information if required by law or to protect the safety and integrity of the service.
We do not share your data with advertisers or data brokers.
7. Data Retention
- Phone numbers are retained while your account is active
- Photos are retained for the duration of the album and may be deleted upon request
- Biometric face data is retained while the album exists and deleted upon request or album deletion
- SMS message content is not stored long-term beyond what is needed to generate a response
8. Your Rights and Choices
You have the right to:
- Request access to the personal data we hold about you
- Request deletion of your account, photos, and biometric data
- Opt out of SMS communications at any time by replying STOP
- Ask questions about how your data is used
To exercise any of these rights, contact us at: kohra.team@gmail.com
9. Security
We use industry-standard security practices to protect your data, including encryption in transit and at rest, access controls, and trusted infrastructure providers. We continuously review and improve our security posture.
No system is perfectly secure. If you believe your data has been compromised, please contact us immediately.
10. Children's Privacy
GroupTag is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this policy as GroupTag evolves. When we make material changes, we will update the effective date at the top of this page. Continued use of the service after changes constitutes acceptance of the updated policy.
12. Contact Us
Questions about this policy or your data? Reach us at: kohra.team@gmail.com